How Decentralized advertising is different from Traditional Online advertising?

When was the last time you saw an advertisement? Certainly, you must’ve seen them even while searching for us. Advertisements follow you like a dog who is in love with you. But ads sometimes can be frustrating while you’re working on the Internet on something important.

We must admit that with the evolution in technology, there has come evolution in advertisement making and display. Ad making has evolved a lot since last decade because of easy access to the Internet. 

And, in this blog we’ll learn about the major differences between Decentralized advertising and Traditional advertising. Read on to know more.

What are Traditional Online Advertisements?

In simple words, the ads we see today, and have been seeing all over the years are based on traditional advertisements. Meaning, that the strategies and platforms used, all fall into the category of traditional online marketing. The process of traditional online advertising involves four participants; the platform where the ads are published, the advertiser who pays to the platform owner for placing the ad, content creators who are sponsoring ads in their content and the user who is responsible for viewing the ads in between the content or otherwise.

What are Decentralized Advertisements?

To understand decentralized advertisement, we must first understand decentralized web and how it works. Decentralized ads are more user-centric and serve features which are different from traditional advertising methods. Even experts today prefer a decentralized advertisement approach when it comes to marketing, because of its unique features and accessibility. Decentralized advertisements engage the same four participants as traditional marketing but here the concept is more user-centric.

If we look sincerely, the main purpose of both the advertising methodology is to promote one’s brand or business. They try to reach the most audiences to help them generate leads or convert them. The decentralized advertisement allows its users to participate effectively and generate real profits from it. 

How building a decentralized advertising platform benefits its users?

As we said in the beginning, viewing ads can be frustrating sometimes but here, in decentralized advertising; viewing of ads is actually FUN! The major difference lies is, that users get paid for watching ads and if they do not wish to see them, they can simply block the ad-flow. This difference actually helps the advertisers gain more genuine customers who are really interested in their products or services. While in traditional advertising, ads are forced on to the viewer’s regardless of their wish. 

If we build decentralized advertising platform, it would help users in multiple ways. Let’s explore more about them. 

• Enhanced Specialization - Advertisers could directly target the audience who is willing to know about them and save a lot of cost and time of advertisers by specifying everything.
• Opportunities for Strategy and Creativity - This will certainly help out all the marketing strategists plan and define their strategies.
• More innovation and Agility - After a decentralized platform is made, there will be so many opportunities for budding creators and entrepreneurs to experiment their hands on.