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Decentralized Web: The Rise Of Independent Internet

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Your unique data in the hands of centralized companies–Aren’t you afraid of it being hacked or lost? So, Is there a solution? Fortunately, yes! It’s decentralization. When millions of devices are linked together in an open network, and the internet is controlled by many, then we call it decentralization. You cannot own a decentralized web alone, change it, or switch it off for all. In the history of humanity, the Internet and the World Wide Web are the largest decentralized channels of communication– where people can access and create information independently. However, every coin has two sides. Let’s explore healthy and unhealthy Decentralized communication systems.  Healthy Decentralized Communication   Many people choose to come out of the den of centralized companies and walled gardens of social media. There are above 1 billion decentralized domain name systems, wherein 27% are powered by WordPress. WordPress is an open-source content management system that is free and easy t

How Decentralized advertising is different from Traditional Online advertising?

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When was the last time you saw an advertisement? Certainly, you must’ve seen them even while searching for us. Advertisements follow you like a dog who is in love with you. But ads sometimes can be frustrating while you’re working on the Internet on something important. We must admit that with the evolution in technology, there has come evolution in advertisement making and display. Ad making has evolved a lot since last decade because of easy access to the Internet.   And, in this blog we’ll learn about the major differences between Decentralized advertising and Traditional advertising. Read on to know more. What are Traditional Online Advertisements? In simple words, the ads we see today, and have been seeing all over the years are based on traditional advertisements. Meaning, that the strategies and platforms used, all fall into the category of traditional online marketing. The process of traditional online advertising involves four participants; the platform where the ads a